Platform Compliance · Amazon

Your account is suspended.
Here's what actually gets it back.

A suspension isn't a fine — it's your listings dark, your Buy Box gone, and your funds held for up to 90 days. Amazon's reviewer spends about as long on your appeal as it takes to read this sentence twice. The first submission is the one that matters most.

Send us the notice → Decode your notice first ↓
What's at stakeListings, Buy Box, 90 days of funds
What Amazon reads forRoot cause · corrective action · prevention
What we promiseThe strongest accurate appeal — never an outcome
The notice, decoded

What Amazon's language actually means.

Suspension notices are written in policy language, not plain language. Here's what four common lines are really asking for — click to expand.

What it means Amazon isn't accusing you of fraud — its systems flagged a signal (shared IP, device, warehouse, or payment method) that statistically resembles account linkage, correctly or not. The fix is proving separate ownership and operations, in writing, with documentation — not denying the connection exists when it does.
What it means This is the most common suspension type on the platform. Amazon wants a complete, traceable chain of custody — invoices from an authorised distributor, not just any receipt — and is comparing your documentation against what it already knows about that brand's supply chain.
What it means Section 3 is Amazon's most severe enforcement category — fraud, circumvention, and deceptive practices. These cases routinely need multiple documentation rounds and carry real risk of a permanent ban if mishandled. This is not a category to appeal casually.
What it means A mismatch between your registration details and your supporting documents — name, address, or banking — is enough to trigger this on its own. Amazon wants exact consistency across every document, not just documents that exist.
What it costs to get wrong

Most appeals fail for the same few reasons.

None of these are about luck. Amazon's review teams see your entire appeal history, so a weak first attempt makes every later one harder.

Generic root cause
"We always sell quality products and don't know what happened" reads as a non-answer. Amazon wants a specific, operational cause — the exact process gap that let it happen.
Promises, not proof
A Plan of Action describing what you will do is weaker than one describing what you've already done — with documentation attached.
Resubmitting unchanged
Sending the same appeal again, lightly reworded, after a rejection is visible to Amazon and reads as not having diagnosed the actual problem.
New account after suspension
Opening a second account is treated as a related-account violation in itself — it typically gets the new account suspended too, on top of the first.
How Ayin helps

The work is in the diagnosis, not the writing.

We will not promise an outcome — no honest party can. What we build is the strongest accurate Plan of Action the facts support, the first time.

01 Map

We read your actual suspension notice and your appeal history, and name the real root cause — free, no charge.

02 Clear

We assemble the supply-chain proof and write the Plan of Action — root cause, corrective action already taken, prevention framework.

03 Hold

Once reinstated, ongoing account-health monitoring keeps the same gap from reopening next quarter.

→ Read the full Codex entry on the Plan of Action → See what's changing in marketplace enforcement
Before you ask

The questions everyone asks first.

How long does reinstatement take?
It depends entirely on the violation and the quality of the appeal. A well-built first appeal for a documentation issue can come back in days; a Section 3 escalation can take multiple rounds. No honest party can promise a timeline before seeing the actual notice.
Can you guarantee my account will be reinstated?
No. Amazon makes the decision, not us. What we guarantee is the strongest, most accurate Plan of Action the facts support — built once, correctly.
What's the difference between this and writing it myself?
Amazon's reviewers are reading for a specific, operational root cause and verifiable documentation — not an apology. The work is in correctly diagnosing what the notice is pointing at, which is exactly where most self-written appeals go wrong the first time.
I already appealed and got rejected — will a new one make it worse?
A rejected appeal is visible to Amazon on every appeal that follows it, which is why a second weak attempt is worse than waiting and submitting one strong one. We review what was already submitted before drafting anything new.
Is this legal advice?
No. Ayin is an advisory and compliance practice, not a law firm, and a Plan of Action is a platform-policy document, not a legal filing. If your suspension has escalated into an actual legal dispute, you need a lawyer alongside this work — not instead of it.

What protects your worst day is what opens your best ones.

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